Maquieira Piriz (Uruguay, 1971) lives and works from Amsterdam.
His vision is daily shaped in interaction with the city’s incomparable anti-establishment energy.
© Oficina Gabardine was founded in 2008 by independent buyer and editor Marcelo Horacio Maquieira Piriz in Amsterdam, the Netherlands. It offers consulting to designers, retail, organizations and governments on image building and brand positioning in fashion. Maquieira Piriz is also the creator of E-STORE, which was launched in the spring of 2020 as the place to purchase the exclusivity of current decennia.
CONSTRUCTING CRITICALLY IS THE FOUNDATION FOR SPECULATIVE PERSPECTIVES, ALWAYS ACCELERATING CREATIVITY
The founder’s intuition flows from a rich network of experience across the fashion industry. The triangulation of selling, buying and editing opinions allows him to effectively see the opportunities and synergies generated within the field. Oficina Gabardine believes that traditional fashion has reached its limits and that material culture is consumed at a cross-section, not in silos. The best way to distribute ideas and connect with audiences is changing slowly but surely. Our insight into this dynamic landscape of contemporary consumers means we can expand designers’ influence by going beyond classic trends and boring marketing strategies. We look to share our passion in order to create high-impact, unforgettable decisions that we believe can give fashion’s best anthropologists a unique voice.
BEING POSITIVE ABOUT EVERYTHING IS NOT ONLY BORING, BUT IT IS CERTAINLY UNREAL