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  • Mlle.Chanel's favorite flower was the camélia, turned into a delicious mini gâteaux!

  • Gabrielle “COCO” in Colette&Chanel outfit enjoying the young consumers

Date 18.02.2011
Title

Bleu de Paris: COLETTE & CHANEL

Are you squatting and customizing an old garage/gas station in the heart of Paris?

Leave that to COLETTE and CHANEL, as they accomplished this last Women’s Paris Fashion Week. Meticulously presented in a raw space, the clash between Colette’s contemporary vision and Chanel’s heritage became a metropolitan amusement during those fashion-boiling days. In addition, let us not forget that the city is also the destination for all those style lovers who enjoy being around runways and runners during that week. For those flirting between journalists, celebrities, and buyers, paying visit to this unique experience offered pedestrians the opportunity to participate and interact. In contrast with Colette’s flagship store meters away, this satellite venue supplied a different retail spirit.

Simultaneous activities in the space: having your pass photo taken while buying the most “jolly” pastries at the pâtisserie trolley (by Chez Bogato), or having Chanel’s Madmoiselle bag in Colette blue live painted by graffiti artist FAFI. I saw it as a well-calculated city graft, giving Paris dynamism while dulling its regular frumpy attitude. Indeed, experts of the fashion industry.

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