DSM Kei Ninomiya, details at Pitti Uomo 110
Untitled, untethered, undefined
“The new Dover Street Market brand was launched in June 2025 with the SS 26 collection of DSM Kei Ninomiya. A new chapter in the ever-evolving DSM universe, the DSM brand will act like a vessel to nurture all kinds of creative endeavors, projects and experiments. It is imagined as a panoply of different categories, sometimes encompassing collections of varying sizes, appealing to a range of tastes, sometimes purely product based, and always without borders and pre-conceived ideas about what a brand should be and how it is sold and when. Departing somewhat from the idea of the existing and continuing DSM brand development division, DSM brand will be its own brand, working in concert with in-house designers as well as with outside partners with their own visions and ambitions.
The first brand, DSM Kei Ninomiya, is entirely different from his own brand, noir kei ninomiya, being more accessible and thematic, and for all ages and genders. Further propositions, to be announced soon, will each have their own identity, becoming further inscriptions on a shared canvas, adding to the different engravings on the thread of expressions that is DSM, all the while reinforcing the belief that its identity emerges through the coexistence of many voices, through the respectful admiration of inclusive communities and through the unwavering adherence to the doctrine of creation. Always remaining untitled, untethered, undefined.”
– Pitti Immagine Uomo
Watch the guest designer’s show here!
- Store DSM KEI NINOMIYA
- Instagram @dsmkeininomiya
- Photos © Giovanni Giannoni - Courtesy of Pitti Immagine Uomo
- All further images as credited in photo captions.
