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  • Amsterdam based Hyun Yeu (Seoul, SK), surrounded by discipline

Date 03.02.2012
Title

HYUN YEU’s absolute control for FW2012

When four men are dressed under sports canons and they share one quadruplet tandem bicycle, they are definitely on a common mission. Hyun Yeu’s FW2012 ADO LES SCENTS transports the designer’s ideal winter clothing while facing formality in menswear against those fictional markets. A suit should always be flexible regardless of the consumer’s personal regime, and always involve the dynamic that modern men demand. Get it pretty boys, it’s called natural inertia the way the streets oppose to those tailor dictatorships leading you into safer roads. Grey cement accelerates uniformity reaching militarism, and when worn by considerable butch legs you point out the unseen – sexiness.

Call it his eastern working discipline, but Hyun Yeu bilateral understanding on Asian and European markets has found a new challenging destination. The same destination a night blue cashmere anorak serves, pleasantly masculine. Wolverine’s Goodyear™ Welt American footwear combined with white socks? Perfectly found by in-house connoisseur and stylist Sonny Groo, it breaks rigidity and lets you see their neat treats on clothing. ADO LES SCENTS next established stop is Amsterdam’s department store de Bijenkorf, his S/S12 will pop-up during early summer!

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