No invite required: La WATCHPARTY by Lyas
Lyas unveils “La WATCHPARTY”
Lyas, one of fashion’s most exciting new voices, is introducing a new cultural format: La WATCHPARTY. What began as a spontaneous act of defiance in Paris – when Lyas, not invited to Jonathan Anderson’s Dior debut in June 2025, projected the livestream in a small bar – has since evolved into a powerful statement. That evening transformed disappointment into innovation, showing that fashion doesn’t only belong to the front row, but to everyone who feels it.
“I want to remove every barrier for guests; I’d rather people just walk in and feel part of it.” – Lyas.
La WATCHPARTY will kick-off in London, in collaboration with the British Fashion Council (Dilara Findikoglu) followed by Milan, supported by Meta x Whoopsie. The series will culminate in Paris with the largest edition yet, running from September 29 to October 6 at La Caserne. Paris will host up to three screenings a day for a total of 1,000 guests, transforming the space into a hybrid between festival and fashion week. The program will feature runway livestreams on a large, immersive screen, installations, games, merchandise, and community-driven activations.
La WATCHPARTY at La Caserne
On view: 29.09 – 06.10
12 Rue Philippe de Girard
75010 – Paris (FR)
- Web LA CASERNE
- Instagram @lawatchparty
- Photo © Luigi and Lango
- Video © Courtesy of Pr
