Menu
  • Terrace under construction, the place to enjoy drinks with the arrested adolescents

Date 31.03.2011
Title

RETAIL by STEVE J. & YONI P. – Photos by OG

There is a lot of enthusiasm in this empty concrete casco in Seoul, South Korea, as designers Steve .J & Yoni .P mentioned they are opening their first flagship store, which is planned for April 8th. This was first heard about on their successfully sales campaign last March in Paris. While Yoni explains to me how important the spiral stair binding and the three-floored project will be: – like in Paris she said, the impression I get is rawness. The top floor will be their working space, connected directly to an open terrace decorated with flora. Perfect for small breaks during work.

A printed leather perfecto jacket is described as one of the FW2011 highlights. The first and latest samples are there and you can see they definitely worked on its print quality, the leather feels soft and very graphic now.

This is the main reason to couple the store and their atelier in one space: ideas will be developed and tested simultaneously in their new laboratory. The store is located between small independent stores, artist’s studios and the Comme des Garçons flagship store is around the corner.

STEVE J. & YONI P.

(140-891) 3F, 685-12 Hannam-dong

Yongsan-gu, Seoul (SK)

END
IF YOU WANT CONTINUE READING
BACK TO MENU