TARPLEY SS2024: helloooo innovative outerwear

SOFTWEAR: Natural Fabrics, Technical Garments

The TARPLEY brand is synonymous with self-assuredness and comfort. From idyllic fly-fishing escapades in Montana to captivating art parties in New York City, the TARPLEY man epitomizes diversity and confidence. Driven by an insatiable curiosity for all things current and significant, this individual embarks on constant adventures to explore this beautiful world.

Throughout these myriad experiences, he maintains a remarkable humility and an open heartedness that resonates deeply, endearing him to those around him. SOFTWEAR is the embodiment of his sartorial voyage.

From my home in Tennessee to the spotlight of New York Fashion Week, I am grateful and honored for this opportunity to present a novel fashion narrative.

‘SOFTWEAR is not merely clothing; it’s an expression of the spirit of exploration and self-assuredness’

– Tarpley Brooks Jones

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• Photos © Juli Gonzalez
• Video © Courtesy of Pr