The regeneration of fashion & textiles at The New Store 2.0

The New Store 2.0 pop-up by Nieuwe Instituut at Milan Design Week 2024:

‘The New Store 2.0 presents two new value economies; at the first one, customers can receive a free haircut from hairdresser Alberto Fucci. Their hair clippings are harvested for the Dutch start-up Human Material Loop, which uses a groundbreaking technique to make sustainable yarn. Whether or not they have their hair cut, customers can also join the other option South Korean mixed media artist Woojin Joo and other visitors in creating a human hair textile piece that explores the potential of this material and seeks to overcome any stigma or feelings of disgust.’

– Nieuwe Instituut

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