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Date 28.06.2021
Title

AREA RTW 03: LOVE DRESSING

‘After dressing down for a year, we felt the urge to dress up again. At AREA every day is an occasion, and with this collection we’ve taken that approach to wardrobe staples. The mundane and familiar has been reworked into exciting alternatives, and previous codes have become more playful and inviting.

RTW 03 marks the official launch of our denim; vintage classics are given the AREA treatment with encrusted details like heart cutouts and signature embellishments.

Tailoring this season is ultra-feminine, with silhouettes echoing the ‘New Look’ meets 80’s Brit-punk. Shapes range from sexy sweetheart cropped blazers to boxy men’s jackets with giant heart cut-outs. Hourglass shaped jackets with detachable hip pads and sharp, black, evening tailoring are both hand-embroidered with crystal.

Luxe eco-cashmere knitwear is realized as crisscross cardigans in grass green and black. Traditional hand-crochet motifs are translated into fuzzy fuchsia separates for day, and bejeweled tops and dresses for evening.

Our signature heart motif is used to make graphic cut-outs on tailoring but also fun, sexy bustier and crop tops desirable for all occasions.

We’ve felt an incredible energy shift in New York over the last couple of months filled with hope, positivity & love, and wanted to create a collection that reflects that. Our RTW 03 campaign features an iconic cast of inspiring models and muses: Alek Wek, Precious Lee, Lindsey Wixson, Connie Flemming, Yumi Nu & Charlie Nishimura. The project directed by Ethan James Green atop a twenty-five-story midtown rooftop perfectly captures the energy and love we have for New York City.’

– AREA (Beckett & Piotrek)

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