NINAMOUNAH SS2022: The Fertile
‘A butterfly, a symbol of fertility and transformation is a key element to the collection. It lands in the hair, circles around the hips as a belt, creates a glistening dress and various accessories. The influence of Dutch contemporary artist Kinke Kooi’s work is felt in the undulating folds and organic contiguity of strings of pearls in the butterfly dress made of genuine butterflies and jade pearls.
The neutral colours of the collection, applied in leather and satin, are accompanied by a luscious green and a contrasting purple in laces and silky fabrics, as well as goopy prints revealing compositions of sexual indulgences.
The collection’s audiovisual piece is inspired by the Swedish midsummer, in which the phallic may- pole is stuck in the ground to fertilize the dirt. The film is shot in a lush grass field, with models walking in a choreography that mimics the seasonal ritual. In the background plays Cherry Bomb by The Runaways. The fruit often refers to a person’s ‘virginity’. The punk-rock tune reinterprets the cherry and claims it as a symbol of lust and rock. Ninamounah takes a holistic approach to the social construct that is virginity.’
– NINAMOUNAH SS2022