ZGENERATION’s eco-sentimental birth

“ZG is a brand born from the evolution of mid-2025 that embodies rebirth, freedom, and the bold expression of identity. Under the creative direction of Iranian designer Mohammad Amin Pooreskandarian, an emblematic figure of the LGBTQIA+ community in Iran, it also cleverly defies rules dictated as “correct,” embracing instability as a fundamental characteristic, a recurring, evolving theme that drives its creation. Doubt, imperfection, and transformation are not obstacles, but constitutive elements of its identity. Each ZG piece celebrates queerness and individuality, where clothing is not simply an article of wear, but an act of personal expression. The brand thrives on fluidity, questioning the boundaries of gender, tradition, and expectations. Instability becomes method, evolution becomes style, and imperfection becomes beauty.”

– ZGeneration

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• Photos © Courtesy of Pr
• Video © Courtesy of Pr
• All further images as credited in photo captions.