Seoul Fashion Week SS2011: JUUN.J’s sneak preview
Established Korean designer Juun.J finalized detailing his Seoul presentation scheduled for today at 4:45PM, first official day for menswear shows. According to Juun Wook Jun himself, tailoring remains involved in his handwriting always translated into modern men. During a short visit to his city center studio yesterday afternoon, he whispered some summer hints: – light, very light fabrics and for sure not serious.
Then he mentioned his latest collaborations. Footwear created with Chinese’s shoe designer Kim Kiroic whom he has worked with from the first collection. And luxury high-tech accessories made by Belgium based jeweler Heaven Tanudiredja (HEAVEN). Juun.J explains how busy is to coordinate his activities here in Seoul, worldwide clients (Seven New York, Joyce Hong-Kong) are also coming this time. – It’s not only about my collection but it’s about everything. The brand is launching soon a parallel line with easier products called Mirror Juun.J.